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Is everything you are doing aligned with your Successful Customer Outcome?

Towers Associates – Process & Performance News – 15 August 2007
A periodic update for all things process

Hello - A couple of interesting articles, links to some new resources and upcoming events.
If you have any news drop me a line or visit me at www.towersassociates.com. See you soon, Steve

Items of Interest

§  Those Successful Customer Outcomes in the Magic Kingdom

§  American Airlines – is it too late for Customer Experience?

§  IDC Research continues growth of BPM Market

§  Upcoming Conferences

§  Upcoming Training

§  And turning the pages this week

Those Successful Customer Outcomes

For many of us talking and acting the SCO way has become second nature. That means if you are eating and breathing the alignment of your processes towards SCO’s then progressively the original focus begins to shift and in fact we refine and sharpen our ability both to meet and subsequently exceed customer expectations. That’s precisely what is happening in the magic kingdom as we speak.
It isn’t ‘hocus pocus’. It is very direct and is helping Disney achieve that triple crown of reducing costs, improving revenues and enhancing service simultaneously. Well I suppose that may seem like weird magic to some. To others it has become a way of life… so how are Disney weaving their spells and moments of magic that draw us and our kids back time after time? At this point let’s introduce Successful Guest Outcomes.…..

Footnote – Get upto speed with SCO thinking and practice by reviewing the articles in the SCO section of the Bennu site

Read the rest of this entry »

American Airlines – is it too late for Customer Experience?         

I think it’s fascinating to see American Airlines perspective on us Customers as they “capture it” in their recent press release regarding the creation of a new “Leadership” position, the Managing Director - Customer Experience.

As a frequent traveler on American Airlines, I can tell you first hand that American Airlines isn’t missing a few beats on the delivery of a Successful Customer Outcome, the company’s inability to deliver SCOs is endemic to the management and operations of this business.

Read the rest of this entry »

Growth in BPM software Market expected to hit $5.5 Billion

A new IDC study reveals that the market for business process management suite (BPMS) software is one of the fastest-growing software markets, and is establishing itself as the front end to next-generation deployment platforms used to build custom applications.

According to IDC's research, the BPMS market grew nearly 80% in 2006 to $890 million. IDC predicts that rapid growth will continue throughout the five-year forecast period to reach $5.5 billion in 2011, a 44% five-year compound annual growth rate (CAGR).

Read the rest of this entry »

 

Upcoming Conferences

Vlerick BP Innovation Conference
3rd Annual BP Innovation Conference
Vlerick Management School, Belgium
Terry Schurter - Speaker
Steve Towers - Keynote
Oct 11-12, 2007

 

BPM Summit
7th Business Process Management Summit
Las Vegas, USA
Oct 15-18, 2007

 

IIR Events
Telecoms Business Process Management
Barcelona, Spain
Terry Schurter - Speaker
Steve Towers - Speaker
Oct 15-18, 2007

 

FST Summit - Europe
C-level Event - 50 CXO’s
Lake Geneva, France
Terry Schurter - Workshop
Steve Towers - Workshop
Oct 16-18, 2007

 

IQPC Business Process Excellence Exchange
Business Process Excellence Exchange
London, England
Terry Schurter - Speaker
Steve Towers - Speaker
October 23-24, 2007

 

Performance Management Expo
Performance Management Expo
Las Vegas, USA
Terry Schurter - Speaker
Steve Towers - Speaker
October 29-31, 2007

Upcoming Training

CPP_Bennu.gifYou know in theory, theory is great, but in practice theory sucks. Well as an advocate of feet on the ground practical delivery and execution I am pleased to align myself with Bennu’s new program centered around the Certified Process Professional (CPP) qualification. In fact I am so keen that I have taken on the roles of SVP – EMEA Operations to help roll the initial Three day class to the world. Featuring the very latest practical insights and utilising the proven CEM Methodology participants complete the class with a ready to use toolkit that creates personal and business transformation. Read the ADVANCE PRAISE here and you can book directly here.

Open Classes are visiting Seattle, London, Chicago, Dallas, Washington DC, Boise and Philadelphia in the next few weeks. Book online here.

 

 

And turning the pages

CEM-small.jpgI have the dubious pleasure of having written several books (well practice makes perfect!) with the latest being the inspiration from such companies as Virgin Group, Best Buy, Citibank, FedEx and Zara to name a few. In fact the theme of my coaching and mentoring these days is derived from those experiences in these global success stories. You can buy the book at Amazon from here (or click the image).


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